Privacy Policy

1. Information We Collect

To provide you with a seamless, secure, and personalized gear-shopping experience, we collect several types of information:

A. Information You Provide Directly:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Transaction & Payment Data: Order details, payment method information (processed securely by our partners like PayPal and PCI-compliant gateways). We never store your full payment card details on our servers.
• Account Data: If you create an account, your login credentials, saved addresses, and order history.
• Communication Data: Records of your correspondence with us (e.g., support inquiries to [email protected]).

B. Information Collected Automatically:

• Technical & Usage Data: IP address, browser type, device information, operating system, pages viewed, time spent on site, and referring website addresses.
• Location Data: Generalized location (country/region) derived from your IP address to show correct currency, shipping options, and relevant gear.

C. Information from Third Parties:

We may receive information from payment processors (like PayPal) regarding the status of your transaction to fulfill your order.

2. How We Use Your Information

We use your data with the precision and purpose of a well-engineered motorcycle, solely to enhance your journey with us:

• To Fulfill Your Orders: Process transactions, arrange shipping, send order confirmations and tracking details.
• To Provide Customer Service: Respond to your inquiries and provide support.
• To Improve Our Site & Services: Analyze trends and usage to optimize your browsing and shopping experience.
• For Security & Fraud Prevention: Protect our website, business, and riders from fraudulent transactions.
• For Communication (with your consent): Send you relevant product updates, offers, and news about premium motorcycle gear (ADV boots, Bluetooth helmets, armored apparel, etc.). You can opt-out anytime.
• To Comply with Legal Obligations.

3. Sharing and Disclosure of Information

We treat your data like trusted riding gear—we keep it close and only share it when necessary for your service:

• Service Providers: We share data with trusted partners who perform services on our behalf, such as payment processing (PayPal, card networks), shipping carriers, and IT infrastructure providers. All partners are contractually bound to protect your data.
• Legal Requirements: We may disclose information if required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We will share information with third parties when you direct us to do so.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. International Data Transfers

As a global gear hub shipping from Savannah, GA, USA, your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have data protection laws different from your country of residence. We ensure all such transfers comply with applicable legal frameworks (like standard contractual clauses) to provide adequate protection for your data.

5. Data Storage and Security

Security is not an accessory; it’s standard equipment. We implement robust technical and organizational measures to protect your personal data:

• End-to-End Encryption: We use advanced SSL encryption to protect data in transit.
• Secure Payment Processing: All sensitive payment data is handled directly by our certified, PCI-DSS compliant payment partners.
• Access Controls: Strict internal access controls limit who can access your personal data.
• Data Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

6. Your Rights and Choices

You have control over your personal information, much like you have control on the open road. Depending on your location, you may have the right to:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate data.
• Deletion: Request deletion of your personal data, subject to certain legal exceptions.
• Opt-Out: Unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in any email.
• Restrict Processing & Object: Object to or restrict certain types of processing.
• Account Management: Access, update, or delete your account information by logging into your account on our website.

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws.

7. Cookies and Tracking Technologies

Our site uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, secure checkout).
• Analytics Cookies: Help us understand how riders interact with our site (e.g., pages visited). We use this data to improve our gear collections and site layout.
• Preference Cookies: Remember your settings (like currency preference).

You can control cookie settings through your browser. Disabling some cookies may affect the functionality of our website, such as the ability to complete a purchase.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page occasionally.